Geo-fence technology enables you to capture audiences through custom targeting shapes around businesses, street and highway boundaries, municipalities, etc. It’s a reliable way to target mobile users in your business’s proximity with pinpoint accuracy.
Creative granular targets via custom shapes & sizes
Retarget customers who visit or commute through any geo-fenced location
Track off-line or “last mile” conversions to measure your campaign’s effectiveness
Measure lift in foot traffic at your location by comparing patterns of both consumers who saw your ad and those who didn’t.
The average American spends 5.4 hours a day on their phone. -Provision Living
How Does GeoFencing Work?
How It Works First you’ll identify physical locations where you know your target audience will be. This could be direct competitor locations or just locations you share a customer with. We’ll create custom boundaries (the fence) around each location, plus draw one around your business location as a “conversion zone.” Mobile devices that are captured in those fences will be served ads for up to 30 days, and tracked to see if they cross into your conversion zone. In addition, geo-fencing technology can be used to build an “event fence” to build an audience from attendees at an event. For example a convention, sporting event or festival. This audience can then be targeted for future ad campaigns.
Audience Targeting Solutions:
Location Audience Targeting
With Location Audience Targeting you can target potential customers based on their real-time location and location history. With the highest quality data, you can target based on people who have visited any location, be it your own brand, a competitor or selecting by category within a specified timeframe.
Behavioral Audience Targeting
Behavioral Audience Targeting combines visitation behaviors with demographic information to build sophisticated audience profiles. This data can then be used to target potential customers based on consumer lifestyle and interests.
Custom Audience Targeting
Our Audience Manager lets you create tailored segments for audience targeting based on visitation data, behavioral attributes, demographic details, and purchase information.