Display
Why Display Advertising?
Brand your business and build awareness of your programs to the consumer as they live out their digital lives online. Display ads (or banner ads) are like billboards on websites and mobile apps. As your potential customer spends time online, the idea is to get your message in front of them as frequently as possible and later drive a search when they’re ready to learn more!
31% average lift in brand searches with a display campaign -Wordstream
Targeted
Reach the exact prospective customer you’re looking for, no matter the device.
optimized
Your campaigns are optimized 2-3 times each week vs. the industry standard of 2-3 times per month, yielding 2-3 times the engagement.
Measureable
You can see how often your ads are shown to your target audience, clicked on, and how often they drive someone to your site at a later date.
Branding & Trust
Display campaigns tie the rest of your marketing efforts together and communicate your message.
Where To Target?
Target people anywhere, anytime, on any device
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Mobile & Desktop
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Geographic
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Demographic
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Behavioral
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Custom Audiences & Look-a-like
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Keyword & Category Contextual
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Search Retargeting
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Retargeting
96% of visitors to your website aren’t ready to buy just yet -Google
Category Contextual Targeting...
Puts your ads in front of people who are browsing sites that fall under a relevant content category.
Puts you ads in front of people who in the past have used the search function on websites to look for content related to your business, wherever they happen to be on the internet.
Search Retargeting...
Keyword Contextual Targeting...
Puts your ads in front of people who are browsing content that includes the keywords you have chosen regardless of the overall website content.
Puts your ads in front of people who have visited your website in the past, reminding them to come back for a visit.
