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  • Longport Media Digital

How can digital advertising work For My Business? This week we feature Social Media

Updated: Nov 16, 2020

Every month more than 2.45 billion people use Facebook and 1 billion use Instagram —so no matter what kind of audience you want to reach, you’ll find them there. How can you use Social media to grow your business?

Regardless if you are trying to target B2C or B2B, you can find your current customers or potential customers on social media sites and target them with your custom message. It’s an extremely easy and effective way to reach new customers and remind your current customers what’s happening with your business. It gives your business the ability to engage with these customer directly, personally and on a 1 on 1 basis. But if you’re simply boosting a social media post, you’re not truly optimizing the marketing power of social media. The difference between boosting a post on social media and doing an optimized social media campaign with Longport Media is like the difference between a Schwinn bicycle and a Harley-Davidson motorcycle.

Based on your business goals Longport Media Digital will select your objective(s), build your custom audience, create your ads and just like that you’re up and running on your way to growing your business!

So what happens next? How do you know if the campaign is working?

No need to worry! Our in-house team optimizes your campaigns on a daily basis. There is never a reason for a digital campaign to ever fail. They should always be highly successful and effective if you have a digital company working for you while you work in your business. Every month Longport Media will go over your metrics (delivery and performance) with you and show you the successful delivery of your campaign and all the insights that we noticed for potential growth. We will explain how many people saw your ad, converted to your website and so much more. In some cases the data may show that your customer was not exactly who we anticipated. Your target customer could be a little older or younger than anticipated. Perhaps your target customer is more male than female etc. We can use these metrics to generate even better results for your campaigns and drive more revenue into your business.

Reach out to our award-winning digital marketing team today to set up a meeting to discuss your business goals and how we can help you grow.

Next Week’s Blog: What Digital Tactics & Solutions Are There?

Contact us today to discuss your busines goals.

Vince Gambino

Director of Sales

609-653-1400 x165

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