Why Display Advertising?
Brand your business and build awareness of your programs to the consumer as they live out their digital lives online. Display ads (or banner ads) are like billboards on websites and mobile apps. As your potential customer spends time online, the idea is to get your message in front of them as frequently as possible and later drive a search when they’re ready to learn more!
31% average lift in brand searches with a display campaign -Wordstream
Reach the exact prospective customer you’re looking for, no matter the device.
Your campaigns are optimized 2-3 times each week vs. the industry standard of 2-3 times per month, yielding 2-3 times the engagement.
You can see how often your ads are shown to your target audience, clicked on, and how often they drive someone to your site at a later date.
Branding & Trust
Display campaigns tie the rest of your marketing efforts together and communicate your message.
Where To Target?
Target people anywhere, anytime, on any device
Mobile & Desktop
Custom Audiences & Look-a-like
Keyword & Category Contextual
96% of visitors to your website aren’t ready to buy just yet -Google
Category Contextual Targeting...
Puts your ads in front of people who are browsing sites that fall under a relevant content category.
Puts you ads in front of people who in the past have used the search function on websites to look for content related to your business, wherever they happen to be on the internet.
Keyword Contextual Targeting...
Puts your ads in front of people who are browsing content that includes the keywords you have chosen regardless of the overall website content.
Puts your ads in front of people who have visited your website in the past, reminding them to come back for a visit.